Idea Generation

 Idea Generation - Week One

I believe there is great potential in a project I developed for the elective 'E-Learning' in my third year of Creative Digital Media. There's a niche in the market for a motorsport-related informational application. An entryway for new fans to get straight into the high-speed action without too much confusion. 

From my experience of getting into Formula One (F1) over three years ago, I found it extremely difficult to find an all-in-one accessible guide to learning more. In more recent months I've had an increasing interest in more American-centric motorsports such as Nascar and Indycar which also are lacking in a comprehensive race guide. 

There are many moving parts of any given race weekend that shift and change at a second's notice. This could be a deterrent to those getting further invested due to the sheer amount of knowledge required to understand. Using the example of F1 I found the most effective solution to learning the ropes is from others rather than picking up information from the enthusiastic commentators in the midst of the action. 

Existing Material

I found the existing resources available to be lacking and surprisingly at times out of date. Rules change on a near-annual basis or even in the middle of a season so this could cause confusion to entry-level fans. 


Source: F1

I personally used a podcast called 'Shift+F1' as my own introduction to the world of F1. Creating a 'primer' episode for the upcoming seasons during the winter break. I found this to be extremely effective in maintaining the potential beginner's interest in F1. Real-world examples are utilised when explaining aerodynamics etc.


Work Completed in E-Learning - Foundations

I believe the work detailed below is the perfect foundation for which to develop this concept beyond the limitations of Formula One and expand into other series of Motorsport such as Formula E, Indycar, Nascar and possibly MotoGP. 

Learner Journey 

  1. Awareness - The learner is aware of the concept
  2. Consideration - The learner is aware of the importance of the concept 
  3. Application - The learner can apply this knowledge when immersed in a race
Assure Model

A - Analyse Learners 
  • Basic level of English
  • No aerodynamic knowledge is necessary
  • A visual learning style
S - State Objectives 
  • To ensure the learner can completely understand at least 80% of a general race
S - Select Methods Media + Materials
  • Ensuring material will be as accessible as possible
  • Utilising multi-media formats - videos/images
U - Utilise Methods Media + Materials
  • The material will be presented in a minimalist style
R - Require Learner Participation
  • Offer opportunities at the end of every module for the learner to apply their knowledge
  • Ensures the learner can apply these concepts correctly to a situation that will occur
E - Evaluate 'Student' Performance
  • Reflection of objectives
  • Can the learner understand the natural progression of a race? 
  • Has the instructional method worked out for the learners' advantage? 

Broken Down Module Structure

First Third - 10 Minutes 
  • A brief introduction to the concept (I will use Tyre Compounds as an example)
  • Explanation of its importance 
  • Example of when it comes into play in a race (Verstappen Baku Blowout)
Second Third - 10 Minutes
  • How a team will approach this concept (Mercedes DAS System 2020)
  • What members of a team handle the concept
  • What variations exist in the concept
Final Third - 10 Minutes
  • Rules surrounding the concept
  • The history of the concept
  • Hypothetical race-situation for the learner (assessment)

User Personas 

Louise Hamilton 
Louise wants to gain a basic understanding of F1 because of her newfound interest in the sport as entertainment due to Netflix's 'Drive To Survive' series. The user would not want to use motorsport publications such as 'The Race' or 'Autosport' as they're overwhelming to her in short bursts. They would like to use an app that caters to those who want to learn at their own pace.  


George Stroll
George wants an enjoyable experience of learning F1 to get up to date with the changing rules. The sport has changed since the user watched it as a child. No longer in the Schumacher-Era, the user wants to gain an understanding of the current state of the sport for nostalgia-sake.


Initial Flowchart

Revised 2021 Flowchart

Developed Screens


Launch Screen

Main Menu


Course Overview





Module Content


Driver Pages


Race Recaps


Team Pages


Race Hypotheticals

Active Screens

When creating the initial flowcharts I decided to make an active prototype of the app to gauge whether or not the user experience was efficient. This I found greatly helped me greatly when designing the progression the learner would go through in this iteration. Below is the working prototype. 

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